I remember one of my university lecturers bemoaning the fact that his students lacked individuality, and tended to follow each other’s lead.
“If you saw a few students jumping out of the window, would you just jump out too?” he asked us.
“Fair enough,” I remember thinking. “People sometimes do something stupid just because others are doing it. But the impulse of humans to follow the crowd must have evolved for a good reason.”
I imagined a bunch of panicked students jumping up onto the table, and my lecturer refusing to join them. Then the lecturer would get bitten by a poisonous snake that had escaped from the university’s biology department, and which was slithering across the floor.
Taking the time to calmly think things through by yourself isn’t always the best option.
The point of the story is that, for better or worse, humans have a tendency to follow the crowd, and copy what others are doing.
An odd story from China this week illustrates this. A social media influencer enthused about the great quality of the spicy noodles he ate at a funeral home in Guizhou province in China.
Lots of Chinese foodies wanted to sample the funeral home’s noodles. So lots of people started turning up at the funeral home and pestering the staff, asking to be allowed to try the noodles, which are supposed to be for bereaved families.
Some foodies went so far as to pretend to be relatives of the deceased, in order to sneak in and try the dish.
Another social media influencer bemoaned the fact that none of his acquaintances in Guizhou would die.
I wonder how my old lecturer from 25 years
ago is coping in the world of internet crazes, memes and social media mobs?
Vocabulary:
to bemoan something – to express discontent
or sorrow over something
[eg., She bemoaned the increase in the cost
of her rent.]
to slither – to move smoothly over a
surface with a twisting motion, like a snake
[eg., The snake slithered away.]
to pester someone – to trouble or annoy
someone with frequent requests or interruptions
[eg., A persistent salesman kept pestering
me to sign up to his insurance scheme.]
a meme – an image, video, piece of text,
etc. that is copied and spread rapidly by internet users
[eg., The video of a Spanish man’s despair
at watching his girlfriend cheat on him has become an internet meme.]