Thursday 30 July 2015

Trading in (men’s) fantasies -(男性の)幻想を扱う商売-


Imagine that there is a salesman, standing outside his place of business, encouraging potential customers to enter.  “Come in, come in!  We have special deals for men and women!”
His place of business is not a shop.  Rather, it is a romantic meeting point; a kind of special dating zone for those looking to find a partner.
The salesman confidently continues, “Women can enter for free!  Meet handsome men, rich men, passionate men!  We have all shapes and sizes.  There’s no need to rush, ladies.  Please form an orderly queue.”
So far the deal sounds good enough for the women.  What is he offering the men?
Roll up, men!  And make sure to bring your credit cards, since there is a small fee to enter.  Meet the woman of your dreams!  And when you have met her, there is a modest charge to hear what she has to say.  Experience the excitement of chatting to beautiful women!  And if you pay a little extra, we will tell you whether the woman you are chatting to is real or a fake, computer generated image.  Roll up, roll up!”
So, let us just recap.  The women can get in for free, can initiate contact with men they are interested in for free, and don’t have to deal with fake men created by computer.  The men have to pay to enter, pay to initiate conversations with women, pay to receive comments from women, and have to pay even more money or they will be contacted by women who aren’t even real.  Well, if these are the entry conditions, do you think that there will be more men choosing to enter or more women?  That’s right.  70 per cent of the customers who use this service are men, and only 30 per cent are women.  Conclusion?  A higher proportion of idiots are men.
If you have been reading the news recently, you may have heard of the business I have been talking about.  It is a dating web-site which has become popular across much of the world.  It was started in Canada and specializes in matching men and women who are already married and are looking for an extra-marital relationship.  The company’s slogan is, “Life is short.  Have an affair.”  It has been in the news recently because it suffered a data breach and a group of hackers claims to have stolen the details of all of its millions of members worldwide.  The hackers are threatening to release the real names and details of everyone who has registered to join this site unless it is shut down.
Leaving aside the moral implications of a company actively encouraging married people to cheat on their spouses, I found the psychology of the people signing up to this site interesting, and the difference between the genders.  Despite all of the encouragement for women to join, and all of the extra payments that men have to make, there are still far more men than women.  The fake women seem like bait on the end of a fishing line.  So why are all these men joining and risking having their data stolen and their marriages breaking down?  Why are they paying for the small chance that the beautiful woman they are talking to is real and will actually have an affair with them?  I guess that many of them are just buying the fantasy.  As long as there is a tiny chance that it is all real, then they will pay the money, take the risks and live in hope.
Only here’s what they seem to have forgotten: Fantasies are free.  They happen inside your own head.  You don’t need to hand over your credit card details.  Go on, have one right now, especially if you are married.

Vocabulary:
Roll up! – This is a phrase traditionally used outside events such as circuses to encourage people to gather and enter.
modest – small; minor
to recap – To summarise; to briefly go over things again
to initiate – to begin something like a conversation, friendship etc.
extra-marital – outside of marriage
an affair – a secret relationship with someone not recognised as your official partner
a breach – the results of a successful attack which penetrates defences, such as a security breach
an implication – a possible effect or result of an action or a decision
a spouse – a husband or wife
 

 

 

 

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