A few weeks ago it was reported that Domino’s Pizza was pulling out of Italy. The American fast food chain is a successful worldwide brand, which sells American style pizzas, including “meat feast” and “Hawaiian style” pizzas. The restaurant chain has, for example, 1,200 stores in the UK and Ireland.
Domino’s entered the Italian market in 2015, and by this year had 23 outlets in Italy. They tried to compete with local pizzerias by focussing on the convenience of their home delivery service. Unfortunately for them, during the pandemic, many local pizzerias had to switch to offering home delivery too. The Italian arm of Domino’s has filed for bankruptcy, and their stores in the homeland of pizza will all close.
There are rumors that Domino’s are not perturbed by their setback,
and are looking for further investment opportunities. They are looking at the possibility of exporting
American style chopsticks to China, of selling American style sand to Saudi
Arabia, and shipping American style ice to Iceland.
Vocabulary:
coals to Newcastle – Newcastle is a town in England which used to be
famous for coal. So the phrase,
“carrying coals to Newcastle,” came to mean foolishly trying to provide goods
to a market where those goods were already plentiful and not needed.
to be perturbed by something – to be made anxious or unsettled by
something
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